event-centric publicity
15+ years of festival and large event experience. Our founder, Beth Hoops, spent a decade cutting her teeth at big agency, managing public relations campaigns for top consumer brands, with a specialty in experiential entertainment. Clients included Verizon, Carl’s Jr / Hardee’s, FedEx and Anheuser-Busch - including five years as lead on Bud Light’s special events and sports programming: Final Four, COPA, NFL, Bud Light Hotel / Super Bowl and “Whatever, USA.”
Beth left the corporate world to work for herself… and comedians. On behalf of our clients, Mid Coast has developed and enacted publicity plans with major movie studios (Paramount, Universal, Drafthouse), television networks (NBC, ABC, CBS, Comedy Central) and digital partners (800 Pound Gorilla, Dry Bar Comedy). We’ve also worked with comedy clubs and theaters across the country, promoting stand-up shows through interviews, local press tours and social media.
With that varied experience, understanding events from ALL angles - the organizers, the talent, the brands (partners / sponsors) - is Mid Coast’s secret sauce. Today, we still grind for touring comedians. We also handle publicity and social media management for major festivals and large events, primarily throughout the Midwest.
Everyone’s goal: build buzz, sell tickets. Rinse. Repeat. Grow. Mid Coast is proud to be a part of it.
CAPABILITIES
communications strategy
public relations strategy
media relations (regional and national storytelling)
social media strategy
social media management
social media content creation
newsroom / epk development
media hosting and credentialling (on-site)
photo pit management (on-site)
content - photo / video - team management (on-site)
red carpet management (on-site)
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Big Slick Celebrity Weekend
Since 2014. We’re the publicity muscle behind Big Slick: Paul Rudd, Jason Sudeikis, Eric Stonestreet, Rob Riggle, David Koechner and Heidi Gardner’s annual hometown charity weekend.
Being part of Big Slick’s marketing team for 10+ years, we’ve leveraged a lot of funny faces to raise big money for Children’s Mercy Hospital. A-list talent requires an A-list strategy. We helped take Big Slick from a private, VIP-focused, Kansas City-only event to a much more accessible, public-beloved, months-long calendar of announcements, content and fundraising opportunities, both in KC and online. Most importantly, we made local and national media our storytellers. Reporting on Big Slick is fun, and journalists (including TODAY’s Al Roker) feel invested in its success.
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MATI Festival & Conference
Since 2021. We’re the publicity and social media team behind MATI (Music at the Intersection) festival and conference in St. Louis’ Grand Center Arts District.
Mid Coast handles everything from pre-event announcements and storytelling to on-site media (local and national) and photo pit management. As a young festival, MATI has received coverage from Forbes, PEOPLE, Billboard, SPIN, VIBE, The Source, Ebony, BET, Essence and more. In addition to vetting and credentialing dozens of media and influencers for festival access, Mid Coast also hires and manages MATI’s internal content team, making sure three days across three main stages (along with dozens of activations) are captured and documented via photo, video and drone - all in accordance with artist requirements.
In 2024, Mid Coast also took over MATI’s social media channels, organically growing the festival’s following (and moving tickets) through creative content creation, dozens of artist collaborations (organized with management) and real-time on-site photo and video sharing.
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THUNDERGONG
Since 2020. Jason Sudeikis and friends throw an annual concert in Kansas City to raise money for Steps of Faith Foundation. Mid Coast helps THUNDERGONG break through with national media, getting attention from entertainment and music outlets, including Rolling Stone, Billboard, SPIN, AP, Hollywood Reporter, NME, Pitchfork…
In 2023, things escalated just a bit when Steps of Faith’s video of Jason and his Ted Lasso co-star Hannah Waddingham singing a duet of “Shallow” turned truly viral, earning the event billions of worldwide impressions (and even more money raised for a great cause). Message-focused management of that virality resulted in sold out THUNDERGONGs in 2024 and 2025.
